Project Goal
Project Goal
Created a distinct BI for a major Korean tech company's new Web 3 event, breaking from general Web 3 event styles.
Created a distinct BI for a major Korean tech company's new Web 3 event, breaking from general Web 3 event styles.
Categories
Categories
Brand Identity
Design Leading
Brand Identity
Design Leading
Period / Share
Period / Share
4 Month, 5 - 8 / 2022
80% (Concept lead)
4 Month, 05-08/ 2022
80%, Concept lead
4 Month, 5 - 8 / 2022
80% (Concept lead)
Work Scope
Work Scope
Design Guide / Web /
Promotional Videos
Design Guide / Web /
Promotional Videos
Tools
Tools
Figma
Adobe (Ps, Ai, Pr)
Figma
Adobe (Ps, Ai, Pr)
Clients
Clients
Naver Z
Handao
Naver Z
Handao
Project Goal
Project Goal
Creating a New Web 3 Conference Brand for ZEPETO*
Creating a New Web 3 Conference Brand for ZEPETO*
*subsidiary company of NAVER
Main Mission:
Main Mission:
Develop a new conference brand for ZEPETO (NAVER)'s expansion into the Web 3 sector, fostering an exchange event that brings together experts from both Web 3 and traditional Web 2 fields.
Develop a new conference brand for ZEPETO (NAVER)'s expansion into the Web 3 sector, fostering an exchange event that brings together experts from both Web 3 and traditional Web 2 fields.
Key Elements:
Key Elements:
Evolve existing brand image
Evolve existing
brand image
Establish unique brand identity
Establish unique
brand identity
Enable brand's future growth
Enable brand's
future growth
Research: Generic Web 3 Conferences
Research: Generic Web 3 Conferences
Potential Competitor Analysis:
Name: Direct, informative terms without distinct branding
Color: Blue/purple palette for cutting-edge, cybernetic feel
Experiences: Industry speaker presentations, post-event networking
Services: Insufficient information, basic intro pages only
Potential Competitor Analysis:
Name: Direct, informative terms without distinct branding
Color: Blue/purple palette for cutting-edge, cybernetic feel
Experiences: Industry speaker presentations, post-event networking
Services: Insufficient information, basic intro pages only
Brand Position Setting: Interviews
Brand Position Setting: Interviews
Client Goals:
1, Distinctive visuals
2, Sustainable brand identity
3, Diverse experiences beyond academic feel
Client Goals:
1, Distinctive visuals
2, Sustainable brand identity
3, Diverse experiences beyond academic feel
User-side Pain Points:
1, Repetitive events and attendees
2, Overly technical content
3, Lack of pre-event information
4, Limited networking outside industry
User-side Pain Points:
1, Repetitive events and attendees
2, Overly technical content
3, Lack of pre-event information
4, Limited networking outside industry
→
→
→
Proposed Solutions:
Proposed Solutions:
Inclusive event for varied audiences
Memorable brand identity
Visually expandable segmented elements
Beginner-friendly UX writing
Interactive content beyond speeches
Well-maintained operations page
Post-event content management for
brand continuity
Inclusive event for varied audiences
Memorable brand identity
Visually expandable segmented elements
Beginner-friendly UX writing
Interactive content beyond speeches
Well-maintained operations page
Post-event content management for
brand continuity
Brand Definition
Brand Principal
We empower experts from diverse fields to gaze beyond the horizon, unveiling a new world that transcends boundaries.
Brand Keywords:
Passionate | We capture the relentless fervor of curious minds, their enthusiasm burning bright and unquenchable.
Enigmatic | We ignite the thrill and joy of stepping into uncharted territories, stirring the senses with the allure of the unknown.
Professional | We showcase the confidence of pioneers who harness their expertise to venture into unexplored realms.
Visual Language
Simplicity
Boldness
Transformative
Brand Definition
Brand Principal
We empower experts from diverse fields to gaze beyond the horizon, unveiling a new world that transcends boundaries.
Brand Keywords:
Passionate
We capture the relentless fervor of curious minds, their enthusiasm burning bright and unquenchable.
Enigmatic
We ignite the thrill and joy of stepping into uncharted territories, stirring the senses with the allure of the unknown.
Professional
We showcase the confidence of pioneers who harness their expertise to venture into unexplored realms.
Visual Language
Simplicity
Boldness
Transformative
Shattering the Boundaries of Fields and Industries.
Shattering the Boundaries of Fields and Industries.
BORDERLESS CONFERENCE is a pioneering event designed to etch our first bold footprints into a newly unveiled world—a realm we've glimpsed but have yet to fully chart. We're on a mission to demolish the walls that separate ideas, shatter the barriers between professional identities, and ignite the spark of innovation that blazes when diverse perspectives collide.
From the far-flung corners of the globe, we're gathering trailblazers and visionaries to forge a new interpretation of this uncharted landscape. This isn't just a conference; it's a crucible of creativity, a melting pot of maverick thinking.
Our rallying cry of 'crossing boundaries' resonates far beyond mere words. It's a clarion call to break free from the shackles of conventional industry, to leap fearlessly into unexplored territories, and to sculpt the future of progressive fields with our bare hands.
BORDERLESS CONFERENCE is a pioneering event designed to etch our first bold footprints into a newly unveiled world—a realm we've glimpsed but have yet to fully chart. We're on a mission to demolish the walls that separate ideas, shatter the barriers between professional identities, and ignite the spark of innovation that blazes when diverse perspectives collide.
From the far-flung corners of the globe, we're gathering trailblazers and visionaries to forge a new interpretation of this uncharted landscape. This isn't just a conference; it's a crucible of creativity, a melting pot of maverick thinking.
Our rallying cry of 'crossing boundaries' resonates far beyond mere words. It's a clarion call to break free from the shackles of conventional industry, to leap fearlessly into unexplored territories, and to sculpt the future of progressive fields with our bare hands.
Welcome to the frontier of innovation. Welcome to BORDERLESS.
Welcome to the frontier of innovation.
Welcome to BORDERLESS.
Symbol Concept
Symbol Concept
Boldly Crossing Lines, Revealing New Clarity
Boldly Crossing Lines, Revealing New Clarity
BORDERLESS's symbol, crafted with modern typefaces, depicts the act of transcending boundaries. Its diagonal cuts convey forward momentum, while preserved curves like in 'R' maintain its distinctive form. This design embodies our ethos of pushing beyond limits and constant progression.
BORDERLESS's symbol, crafted with modern typefaces, depicts the act of transcending boundaries. Its diagonal cuts convey forward momentum, while preserved curves like in 'R' maintain its distinctive form.
This design embodies our ethos of pushing beyond limits and constant progression.
Color Concept
Color Concept
Orange
Orange
Green
Green
Portal service on Web2
(Symbol color of Naver)
Portal service on Web 2
(Symbol color of Naver)
Virtual service on Web2
(Symbol color of ZEPETO)
Virtual service on Web 2
(Symbol color of ZEPETO)
Triangle Color
Triangle Color
Purple
Purple
A new direction between virtual and reality on web3
A new direction between virtual and reality on web 3
Visual Concept
Visual Concept
1. Repetitive
1. Repetitive
Endless cycles of innovation,
pushing beyond limits.
Endless cycles of innovation,
pushing beyond limits.
2. Diverse Textures
2. Diverse Textures
Expertise fusion,
sparking innovation.
Expertise fusion,
sparking innovation.
3. Close-up
3. Close-up
Magnifying unseen details,
uncovering fresh insights.
Magnifying unseen details,
uncovering fresh insights.
Styles
Styles
Typography
Typography
Urbanist
Urbanist
Headings - 1-5
Headings - 1-5
Heading 1
Bold, 64px, line 110%
Heading 2
Bold, 48px, line 110%
Heading 3
Bold, 32px, line 118%
Heading 4
Semibold, 24px, line 118%
Heading 5
Semibold, 20px, line 120%
Heading 6
Semibold, 16px, line 120%
Body copy
Body copy
Regular 16px - 0.25 letter spacing - 25 line height
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At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores
Colours
Colours
BDSL Orange #1
Light tone (for black BG)
Hex #FD481B
R253, G72, B27
BDSL Neutral
900
Hex #ECEAE9
500
Hex #F13000
100
Hex #080400
BDSL Orange #2
Dark tone (for white BG)
Hex #F13000
R253, G72, B27
Buttons
Buttons
Primary
buy tickets
buy tickets
buy tickets
States
normal
hover
clicked
focus
Button text
Bold 15px - 2.0 character spacing
Click here to purchase
Pitch Deck
Pitch Deck
Pitch Deck
Poster
Poster
Poster
Webpage
Webpage
Webpage
On-site Pictures
On-site Pictures
On-site Pictures
