Project Summary:
Project Summary:
Led the development and implementation of a unified brand strategy for WELLDONE Studio, overcoming initial team conflicts and resulting in improved internal efficiency and external credibility.
Led the development and implementation of a unified brand strategy for WELLDONE Studio, overcoming initial team conflicts and resulting in improved internal efficiency and external credibility.
Challenges & Solutions:
Challenges & Solutions:
Unified brand direction: Established clear strategy, reducing team conflicts
Visual consistency: Designed cohesive identity for Chrome extension and web products
Unified brand direction:
Established clear strategy, reducing team conflicts
Unified brand direction: Established clear strategy, reducing team conflicts
Visual consistency: Designed cohesive identity for Chrome extension and web products
Visual consistency:
Designed cohesive identity for Chrome extension and web products
*Diagramming the frequency of core calues with an affinity diagram
*Diagramming the frequency of core calues with an affinity diagram
Key Results:
Key Results:
40%+ reduction in team communication overhead
External validation:
Collaborations with Ethereum Foundation and L1 chains
Adopted as educational resource in Indian schools
Chrome extension: 2,000+ downloads
Social media: 75,000+ avg. organic views per post
40%+ reduction in team communication overhead
External validation:
Collaborations with Ethereum Foundation and L1 chains
Adopted as educational resource in Indian schools
Chrome extension: 2,000+ downloads
Social media: 75,000+ avg. organic views per post
Categories
Categories
Brand Identity
Team Communication
Graphic Design
Brand Identity
Team Communication
Graphic Design
Brand Identity
Team Communication
Graphic Design
Work Scope
Work Scope
Design Guide
Web & Product
Promotions & Deck
Design Guide
Web & Product
Promotions & Deck
Design Guide
Web & Product
Promotions & Deck
Tools
Tools
Figma
Adobe (Ps, AI, Pr, Ae)
Affinity Daigram
Figma
Adobe (Ps, AI, Pr, Ae)
Affinity Daigram
Figma
Adobe (Ps, AI, Pr, Ae)
Affinity Daigram
Period / Contribution
Period / Contribution
2 Months, 4 - 5 / 2022
(Rebranding period within 2.5 years tenure)
2 Months, 4 - 5 / 2022
(Rebranding period within 2.5 years tenure)
2 Months, 4 - 5 / 2022
(Rebranding period within 2.5 years tenure)
Starting point:
Our team had internal problems.
Starting point:
Our team had internal problems.
1. No brand experience and target user.
Visual conflicts persist across four projects.
Unclear target audience and core messages for upcoming pieces.
1. No brand experience and target user.
Visual conflicts persist across four projects.
Unclear target audience and core messages for upcoming pieces.
2. Lack of alignment with brand experience in team communications.
Limited appreciation for brand consistency among development teams.
Brand mission interpretation varies across individual members.
2. Lack of alignment with brand experience in team communications.
Limited appreciation for brand consistency among development teams.
Brand mission interpretation varies across individual members.
So I surveyed team members' perspectives on our branding strategy.
So I surveyed team members' perspectives on our branding strategy.
Survey team member needs of brand strategy
Survey team member needs of brand strategy
Positions: 1 team leader, 1 PM, 7 devs, 1 designer
Positions: 1 team leader, 1 PM, 7 devs, 1 designer
Unified individual perspectives into team-wide values reflective of our team's nature through branding.
Unified individual perspectives into team-wide values reflective of our team's nature through branding.
Unified individual perspectives into team-wide values reflective of our team's nature through branding.
Valuable traits for dev rel
Efficiency
Clarity
Stability
Linearity
Accumulativeness
Efficiency
Clarity
Stability
Linearity
Accumulativeness
Benefits of BX development
Working from a clear set of values
Linear progression of additional tasks
Stabilize collaboration
Data accumulation
Work efficiency
Working from a clear set of values
Linear progression of additional tasks
Stabilize collaboration
Data accumulation
Work efficiency
The nature of our team
Interdependence
Agility
Cooperative
Flexibility
Interdependence
Agility
Cooperative
Flexibility
then I gave a presentation highlighting the importance of cohesive brand awareness for driving team effectiveness.
Then I gave a presentation highlighting the importance of cohesive brand awareness for driving team effectiveness.
Finally, I set our branding goals and jumped into action.
Finally, I set our branding goals and jumped into action.
(
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Establish Team Core Mission:
Persuade development-focused team of BX significance, integrate into workflow.
Establish Team Core Mission:
Persuade development-focused team of BX significance, integrate into workflow.
Establish Team Core Mission:
Persuade development-focused team of BX significance, integrate into workflow.
)
)
Highlight branding need, use diagrams to quantify qualitative interviews.
Unify statements based on quantified responses to create awareness.
Emphasize BX importance for cohesive user experience and brand perception.
Highlight branding need, use diagrams to quantify qualitative interviews.
Unify statements based on quantified responses to create awareness.
Emphasize BX importance for cohesive user experience and brand perception.
Define and derive core sentences that incorporate consensus.
Define and derive core sentences that incorporate consensus.
A. Focus on words with comprehensiveness
B. Eliminate negative words
C. Clarify personas
Draw Brand Essence and detailed concepts.
Draw Brand Essence and detailed concepts.
Brand Platform
Brand Platform
Mission
Facilitate value creation for Web3 participants through unified experiences.
Vision
Provide standarised tools for Web3 participants.
Proposition
Enable value creation in Web3 via consistent experiences driven with us.
Mission
Facilitate value creation for Web3 participants through unified experiences.
Vision
Provide standarised tools for Web3 participants.
Proposition
Enable value creation in Web3 via consistent experiences driven with us.
Brand Keyword
Brand Keyword
Universal
Deliver a seamless experience consistently.
Contribution
Contribute to all gateways to Web 3.
Pioneer
Set standards based on our expertise.
Universal
Deliver a seamless experience consistently.
Contribution
Contribute to all gateways to Web 3.
Pioneer
Set standards based on our expertise.
Visual Language
Visual Language
Continuous
Intuitive
Upright
Brand Visualization.
Brand Visualization.
Consistently apply the WELLDONE Design Guide to detailed work after production
Consistently apply the WELLDONE Design Guide to detailed work after production
Consistently apply the WELLDONE Design Guide to detailed work after production
For Web 3 Voyagers.
For Web 3 Voyagers.
For Web 3 Voyagers.
WELLDONE Studio creates tools that simplify Web 3 development. Our product suite aims to provide developers with a familiar, integrated environment to fully leverage Web 3 technology.
What We Serve [ WELLDONE ]
What We Serve [ WELLDONE ]
What We Serve [ WELLDONE ]
Addchain
Addchain
Addchain
Multi-chain made simple:
One click, all networks.
Multi-chain made simple:
One click, all networks.
Multi-chain made simple:
One click, all networks.
Code
Code
Code
Code smarter, build faster:
Multi-language contracts.
Code smarter, build faster:
Multi-language contracts.
Code smarter, build faster:
Multi-language contracts.
Wallet
Wallet
Wallet
Unify. Simplify. Amplify.
Web3 building reimagined.
Unify. Simplify. Amplify.
Web3 building reimagined.
Unify. Simplify. Amplify.
Web3 building reimagined.
zkWallet
zkWallet
zkWallet
Web 2 login, Web 3 power.
Zero-knowledge security.
Web 2 login, Web 3 power.
Zero-knowledge security.
Web 2 login, Web 3 power.
Zero-knowledge security.
Distributed. Served.
Distributed. Served.
Distributed. Served.
For Web 3 Voyagers.
For Web 3 Voyagers.
For Web 3 Voyagers.
We are a specialized team within DSRV, embodying the spirit of our founding organization.
Our mission is to illuminate latent values, empowering you to create and manifest them in the world.
Together, we Voyage the next frontier of blockchain technology.
We are a specialized team within DSRV, embodying the spirit of our founding organization.
Our mission is to illuminate latent values, empowering you to create and manifest them in the world.
Together, we Voyage the next frontier of blockchain technology.
We are a specialized team within DSRV,
embodying the spirit of our founding organization.
Our mission is to illuminate latent values, empowering you to create and manifest them in the world.
Together, we Voyage the next frontier of blockchain technology.
These are visual designs based on a consistent style.
These are visual designs based on a consistent style.
These are visual designs based on a consistent style.
